Comments on David Alison's Blog: Apple does it right when it comes to surveys

@Pascal: Wow, you just made my day. Thanks!

2008-06-19T12:00:44.866-04:00

@Pascal: Wow, you just made my day. Thanks!

On the contrary - I think it says nothing about th...

2008-06-19T11:32:14.897-04:00

On the contrary - I think it says nothing about the quality of Apple's product, and everything about the quality of your blog. I'm far too busy to trot around the web looking for, and commenting on, commentry and blogs about Apple. Apple seems to generate interest which is disproportionate to its market share.
I like to read what you write, because it's well written. And if I have something to say, I'll comment. But I'd read it even if you were switching the other way. Keep up the good work.

@FMAF: I will tell you that I've been seriously im...

2008-06-19T09:46:26.084-04:00

@FMAF: I will tell you that I've been seriously impressed by quality of the people I have experienced at the Apple store I frequent. Always helpful, never pushy. You folks are doing a great job for your customers.

@Pascal: Since I'm relatively new to the Mac scene when it comes to being a customer so I don't have any of that history. It does say a lot about Apple (and Steve Jobs leadership) that they take this feedback so seriously and it's obvious that it has played a part in the success of the company.

It wasn't always this way. In the early days of m...

2008-06-19T03:57:14.023-04:00

It wasn't always this way. In the early days of my Mac ownership ('92) the product was great and the service shocking. Apple could also be relied upon to make some really bizarre decisions. Still, I was happy - and the OS, 6.0.8 & 7.0, was good. I even chucked my Windows running PC on the strength of it.

By '95, my relationship with Apple was souring. My old Mac was still great, and some of the new Mac's were rather good too (9500, 9600 et al) - but the OS was horrible (7.5.x), by far the worst I've ever used, and very fond of losing data. Did Apple care? Were the surveys any good? Were they hell. I lost many minutes of my life waiting on the phone to Apple. I even prepared my escape ship - I wasn't going back to Windows, but my Sun SparcStation (with OpenStep) sits beside me (not plugged in) even now.

Then Steve came back and things rapidly improved. Mac OS 7.6 fixed the bugs and was reliable. Mac OS 8.6 built on that and provided pre-emptive mutlitasking for Carbon applications, although no memory protection. I was happy. The software was good. The surveys began to improve. And, as we all know, from '98 the hardware improved from being workaday to being awesome.

I'm happy. Glad you're happy too.

This is a point many don't understand. The joys o...

2008-06-18T23:31:34.310-04:00

This is a point many don't understand. The joys of owning a Mac start from the time you are in the shop choosing the right product, through the un-boxing and set-up and on to the after service care. It has always seemed to me that Apple tries to make every step of the process as enjoyable as possible. Mind you, I have been called a fanboy for saying this in the past. But, I have never dealt with a company so customer focused. It doesn't surprise me that Apple brings this philosophy right through to simple things like surveys.

Dave,You wouldn't believe how seriously Apple take...

2008-06-18T22:31:49.836-04:00

Dave,

You wouldn't believe how seriously Apple takes those responses to the surveys. Being a retail employee, I know! It's very important to us how the customers see their experience at the Apple Store. We love to hear feedback and look into ways to improve service.

-Female Mac Anon Fan