As is typical of the Windows experience, there seems to be a lot going on in these commercials, in sharp contrast to the simple presentation of products and solutions in the Apple commercials.
I chatted with a good friend of mine online that's a Windows / Linux guy about this. His portion of the chat went like this:
Jeff: here's my takeI was pretty shocked to see that coming from Jeff, who has observed my conversion from Windows to Mac user with detached amusement. I'm pretty confident that Mac users watching this won't be encouraged to pitch what they are doing and get WinTel hardware when Windows 7 comes out, and I'm sure MS is aware of that. This marketing has to be targeted at the average Windows user that is considering a platform change or whether or not to continue upgrading their Windows machines.
Jeff: Mac commercials - plain, simple, easy to make sense of, not too many moving parts
Jeff: Win commercials - no f'n clue what they're doing, long, bloated, inscrutable, stuff happening everywhere and you can't relate it to anything that makes sense
Jeff: I think that about sums up the OSes as well
Jeff: I swear I want to by a Mac just as a protest against these moronic commercials
I'm with Jeff on this one; I just don't get it.